The Former deputy Prime Minister of the UK Nick Clegg has been hired by Facebook’s Mark Zuckerberg after months of Zuckerberg pestering him. Clegg is to take on the role of Head Of Global Affairs and Communications. Zuckerberg and chief operating officer Sheryl Sandberg were heavily involved in the hiring process.
Clegg joins in a tough year for Facebook after a number of leaks beginning with the Cambridge Analytica scandal in early 2017. Facebook has suffered a 6% decline in brand value compared with 2017 according to Interbrand’s 2018 Best Global Brands report.
Clegg said he was struck by Zuckerberg’s and Sandberg’s recognition of Facebook’s “journey” as it struggled with new responsibilities regarding brand safety and data privacy concerns.
He also added, “Facebook, WhatsApp, Messenger, Oculus and Instagram are at the heart of so many people’s everyday lives – but also at the heart of some of the most complex and difficult questions we face as a society: the privacy of the individual; the integrity of our democratic process; the tensions between local cultures and the global internet; the balance between free speech and prohibited content; the power and concerns around artificial intelligence; and the wellbeing of our children.”
Sandberg said of Clegg’s appointment: “Every day people use our apps to connect with family and friends and make a difference in their communities. If we can honour the trust they put in us and live up to our responsibilities, we can help more people use technology to do good.
“That’s what motivates our teams and from all my conversations with Nick, it’s clear that he believes in this as well. His experience and ability to work through complex issues will be invaluable in the years to come.”
Proof that being a UK politician can pay off in the end.