Google had great plans for Google+ when it launched in June 2011, but yesterday parent company Alphabet shut its doors. Not that many people would know though, as it really never took off in the first place. It's suggested in a Forbes report that 3.5m people used the platform in any 30 day period during 2015.
Google admits that “This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”
For Google, Google+ had a slow demise.
Google planned to build “Plus” out to be a Facebook competitor but finally conceded after 7 years of trying.
Seven years ago social platforms were very different, Facebook held all of the power and Instagram was just beginning. Facebook had become a place for friends and family as well as businesses and artists to communicate with each other, but after several data scandals, users have begun to lose trust and interest.
Google+ also chose to hide a massive data breach from the world and only announced this on Monday despite the breach happening since 2015.